Zapier: the 360 agent-readiness check
Zapier scores 84 of 100 on Ora's agent-readiness scan, a B, read 9 November 2026. Of the five surfaces an agent acts on, Ora found 3: a public API, OAuth, a command line. A perfect Discovery layer and a specification with no error model or versioning.
On 9 November 2026 the public site at zapier.com scored 84 of 100 on Ora's agent-readiness scan, a B, in Ora's Productivity category. Ora probes a site the way an agent would: it requests pages with the agents' own user agents, reads robots.txt, looks for the files agents read, and tries the API, MCP and payment surfaces. This check reads the act layer first, because that is what the directory records, then the door, what an agent can read, and whether the company is found and recommended. Ora's one-line summary: Zapier offers broad discovery and a published OpenAPI spec, but lacks WebMCP support and machine-readable scope declarations.
The score
| Layer | Asks | Points | Share |
|---|---|---|---|
| Usability | Can agents use it | 88.5 of 123 | 72% |
| Access | Can agents read it | 58 of 64 | 91% |
| Discovery | Can agents find and recommend it | 19 of 19 | 100% |
| Payments | Can agents pay | 0 of 0 | none apply |
| Total | Grade B | 84 of 100 | 84% |
What an agent can do
The surfaces an agent acts on: an API it can find and call, an MCP server, an agent card, OAuth metadata, a command line. This is the layer the directory records, so it comes first.
In the directory, Zapier sign-in required, tools not seen, not counted; the connector run of 4 November 2026 is on the entry page. Ora's MCP server check for the same domain reads partial; the two look for different things, the directory for a server that answers a handshake and lists tools, Ora for a server it can find from the site.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| MCP server / manifest mcp-server | Partial | 5 of 6 | MCP server detected at https://mcp.zapier.com/api/v1/connect; it requires authentication. Presence is verified (5/6), but Ora could not inspect its tools or verify access scopes without credentials. |
| MCP well-known discovery mcp-well-known-discovery | Pass | 2 of 2 | MCP server discoverable via server-card.json at /.well-known/mcp/ |
| Public API with reachable endpoints public-api | Pass | 7 of 7 | REST API documentation found at https://docs.zapier.com/llms-full.txt. GraphQL endpoint at https://api.zapier.com/graphql is reachable; introspection requires authentication (API key / OAuth), |
| Public API/docs linked from homepage public-api-docs | Pass | 3 of 3 | Documentation site found at https://docs.zapier.com |
| Developer portal developer-portal | Pass | 6 of 6 | Developer portal found at https://docs.zapier.com |
| OpenAPI spec published openapi-spec | Partial | 5 of 7 | OpenAPI spec (YAML) found at https://docs.zapier.com/api-reference/specs/actions.yaml |
| API catalog (RFC 9727) api-catalog-rfc9727 | Pass | 2 of 2 | no detail published |
| A2A / agent-card a2a-agent-card | Fail | 0 of 2 | No A2A agent card found at /.well-known/agent-card.json |
| Agent discovery file agent-discovery-file | Pass | 2 of 2 | Agent Skills index (agentskills.io) found at /.well-known/agent-skills/index.json with 4 skill(s) |
| OAuth 2.0 support oauth-support | Pass | 5 of 5 | OAuth authorization server metadata at https://mcp.zapier.com |
| OAuth Protected Resource metadata (RFC 9728) oauth-protected-resource | Pass | 2 of 2 | no detail published |
| auth.md exists auth-md-exists | Pass | 2 of 2 | no detail published |
| WebMCP support webmcp | Partial | 0 of 5 | No WebMCP support detected on the homepage. WebMCP is mentioned in the documentation at /developers, but a mention is not an implementation, so it earns no points. |
| NLWeb /ask endpoint nlweb-ask | Fail | 0 of 1 | No NLWeb-conformant /ask endpoint found via GET or POST |
| CLI tool available cli-tool | Pass | 3 of 3 | CLI package found on npm: @zapier/install-zapier |
| Multi-language SDK packages rest-sdk-packages | Partial | 1 of 3 | SDK package found only in npm |
| Rate limit response headers rate-limit-headers | Partial | 1 of 2 | REST rate-limit headers documented in OpenAPI spec, but not observed on a live response. (GraphQL signal: warning 1). |
| Idempotency-Key support idempotency-key-support | Fail | 0 of 3 | No REST Idempotency-Key support detected (GraphQL signal: fail 0). |
| JSON error responses json-error-responses | Pass | 4 of 4 | no detail published |
At the door
What the site answers when a request arrives with an agent's user agent, and what robots.txt says to agents.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Not blocked by bot detection bot-detection | Pass | 2 of 2 | Site accessible to 4 agent user-agents (ChatGPT-User, OAI-SearchBot, Claude-User, PerplexityBot). |
| Agent crawler reachability agent-crawler-reachability | Pass | 2 of 2 | Reachable to every agent we tested - ChatGPT-User: reachable, OAI-SearchBot: reachable, Claude-User: reachable, PerplexityBot: reachable |
| robots.txt AI crawler policy robots-ai-policy-quality | Pass | 2 of 2 | AI search crawlers: allowed in 18 of 18 checks (3 crawlers on 6 pages). AI training crawlers: allowed in 12 of 12 checks (2 crawlers on 6 pages), not scored. |
| robots.txt agent-user policy robots-agent-user-policy | Pass | 2 of 2 | No applicable crawl or usage restriction found for 3 user-triggered agents (chatgpt-user, claude-user, perplexity-user) on 1 public page: https://zapier.com/. Declared policy only; |
| Content behind auth docs-auth-gate | Pass | 2 of 2 | All 5 sampled pages are publicly readable (5 with substantive content) |
| Homepage not hidden from search noindex-directives | Pass | 1 of 1 | No noindex on the homepage: no robots, googlebot or bingbot meta tag and no X-Robots-Tag header hides it from search. |
| Redirect hygiene redirect-hygiene | Pass | 1 of 1 | no detail published |
| Web Bot Auth directory web-bot-auth-directory | Fail | 0 of 2 | No /.well-known/http-message-signatures-directory found |
What an agent can read
Whether the text is in the first response, what the site publishes for agents, and how it describes itself to them.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Content without JavaScript content-no-js | Pass | 3 of 3 | Homepage: 4794 chars, semantic headings (1 H1 + 9 H2s + 11 H3s), 6.4% content ratio. 4 of 4 sampled inner pages have text without JavaScript (1 skipped). |
| Page token budget page-token-budget | Pass | 1 of 1 | All 8 measured pages fit an agent context budget (largest ~5K tokens) |
| Sitemap exists sitemap | Pass | 2 of 2 | Valid sitemap found at https://zapier.com/uag6x9zaeydnbfy75xsggcsb37h8cgzf-two-service-sitemap.xml with multiple sitemaps entries |
| Sitemap freshness (lastmod) sitemap-lastmod | Partial | 0 of 1 | Sitemap lastmod dates are all stale - the newest is 453 days old. Update lastmod when content changes or agents will deprioritize the whole site as unmaintained. |
| llms.txt exists llms-txt-exists | Pass | 1 of 1 | Found the llms.txt at https://zapier.com/llms.txt. |
| llms.txt formatting llms-txt-formatting | Pass | 2 of 2 | The llms.txt is well-formatted: 137 lines with markdown links, 13,876 characters in total. |
| llms.txt links resolve llms-txt-links-resolve | Pass | 2 of 2 | no detail published |
| Markdown agent docs markdown-negotiation | Pass | 1 of 1 | Path-suffix markdown docs served with text/markdown content-type: /mcp.md, /auth.md |
| Markdown URL fallback markdown-url-fallback | Fail | 0 of 2 | Homepage does not support the .md suffix. Probed https://zapier.com/index.md and it did not return markdown (expected text/markdown content-type or a heading-led non-HTML body). |
| Bot-UA markdown serving agent-ua-markdown | Fail | 0 of 1 | No probed bot User-Agent (ChatGPT-User, Claude-User, Perplexity-User) receives markdown when requesting HTML. Optional: detect AI-bot UAs server-side and serve them a markdown representation directly. |
| Agent mode view agent-mode-view | Fail | 0 of 2 | ?mode=agent returns same content as homepage (no dedicated agent view) |
| JSON-LD structured data json-ld | Pass | 4 of 4 | Rich JSON-LD identity: Organization with name, description, url, and sameAs/logo/address (2 block(s)) |
| Organization schema completeness org-schema-completeness | Partial | 1 of 2 | Organization schema found but missing: contactPoint |
| JSON-LD entity linking (sameAs) json-ld-entity-linking | Pass | 2 of 2 | no detail published |
| Schema type breadth schema-type-breadth | Fail | 0 of 2 | No extended schema types found - AI can only answer basic questions about this entity |
| Metadata completeness metadata-completeness | Partial | 1 of 2 | 3/4 metadata signals present - missing: og:type |
| Agent instruction / when-to-use agent-instruction | Pass | 3 of 3 | no detail published |
Found and recommended
Whether an assistant can find the company by name, confirm what it is, and see it in the registries agents read.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Brand name discoverability brand-search-accuracy | Pass | 3 of 3 | zapier.com ranks #4 for "Zapier" (searched your brand name alone: no main product term from your homepage qualified) |
| Wikipedia / Wikidata entity presence wikipedia-presence | Pass | 4 of 4 | Wikipedia "Zapier" and Wikidata Q27150165 both verified - domain confirmed on both sources |
| Developer resource discoverability agentic-search-specific | Pass | 3 of 3 | no detail published |
| Listed in MCP registries mcp-registry-listed | Pass | 1 of 1 | no detail published |
| NPM/PyPI SDK package npm-sdk-package | Pass | 1 of 1 | no detail published |
| ChatGPT app listed chatgpt-app-listed | Fail | 0 of 2 | Not found in ChatGPT app directory |
| Registry branding registry-branding | Partial | 1 of 2 | MCP manifest has name and description but no icon at /.well-known/mcp/server-card.json |
| Listed on skills.sh skills-sh-listed | Pass | 1 of 1 | no detail published |
| ARD discovery ard-catalog | Pass | 1 of 1 | no detail published |
Payments
The agent payment protocols Ora probes for. A site that sells nothing has nothing here, and Ora scores the layer out of zero when none applies.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| UCP - Universal Commerce Protocol ucp-support | Partial | 0 of 3 | no UCP (Universal Commerce Protocol) signals detected |
| ACP - Agentic Commerce Protocol acp-support | Partial | 0 of 3 | no ACP (Agentic Commerce Protocol) signals detected |
| ACP delegate payment acp-delegate-payment | Partial | 0 of 3 | No ACP Delegate Payment signals detected |
| AP2 - Agent Payments Protocol ap2-support | Partial | 0 of 3 | No AP2 (Agent Payments Protocol) signals detected |
| x402 payment protocol x402-support | Partial | 0 of 2 | No x402 payment protocol support detected |
| MPP payment protocol mpp-support | Partial | 0 of 2 | No MPP (Machine Payments Protocol) support detected |
The fixes worth most points
Ora attaches an estimate to each failing or partial check: how many points the site would gain by passing it. These are the 5 with the largest estimates for Zapier, with what Ora observed. The wording of each fix is Ora's; the 28 checks it runs on an MCP server are listed with their layer and tier.
- WebMCP support: partial, 0 of 5, about 1.8 points to gain. Ora saw: No WebMCP support detected on the homepage. WebMCP is mentioned in the documentation at /developers, but a mention is not an implementation, so it earns no points.
- REST typed error model: fail, 0 of 3, about 1.1 points to gain. Ora saw: No typed error model found
- REST versioning / deprecation policy: fail, 0 of 3, about 1.1 points to gain. Ora saw: No API versioning strategy found - add URL path versioning (/v1/, /v2/) or a versioned header parameter in your OpenAPI spec
- GraphQL typed error model: fail, 0 of 3, about 1.1 points to gain. Ora saw: GraphQL introspection auth-gated and no typed graphql error model documentation found on GraphQL-tagged pages
- Idempotency-Key support: fail, 0 of 3, about 1.1 points to gain. Ora saw: No REST Idempotency-Key support detected (GraphQL signal: fail 0).
Our read
Zapier has a perfect Discovery layer, 19 of 19, and an act layer that is complete in kind. The MCP server at mcp.zapier.com/api/v1/connect answers and requires authentication, the server card is at /.well-known/mcp/, OAuth authorization server metadata is on the MCP host, an OpenAPI specification in YAML is published for the Actions API, an agent skills index lists four skills, zapier.com serves an llms.txt and markdown twins at /mcp.md and /auth.md, and the home page reads as prose at a 6.4 percent text ratio with one H1, nine H2s and eleven H3s. What keeps it a B is the specification's content rather than its presence: it has neither a typed error model nor a versioning strategy, REST answers without an Idempotency-Key, and the GraphQL endpoint keeps introspection gated. WebMCP is mentioned in the developer documentation and not registered on the page. The company that connects everything else has connected itself; the specification needs a second pass.
Test your own surfaces
The scan above is free and needs no account: enter a domain at ora.ai and read the same four layers for your own site. For an MCP server, Ora scans the server URL itself and runs 28 of its 132 public checks on it, which is why it is the check this directory recommends; the reasons, the limits and the alternatives are on their own page. The command below runs the same audit from a terminal and exits with 1 under the score you set, so it can gate a deploy.
npx ax@0.10 audit https://example.com --min-score 70All 360 checks, one company a day. Corrections to the corrections page.