Amplitude: the 360 agent-readiness check
Amplitude scores 91 of 100 on Ora's agent-readiness scan, an A, read 9 November 2026. Of the five surfaces an agent acts on, Ora found 4: an OpenAPI specification, a public API, OAuth, a command line. A 91 with every act-layer surface in place and only response headers left.
On 9 November 2026 the public site at amplitude.com scored 91 of 100 on Ora's agent-readiness scan, an A, in Ora's Data & Analytics category. Ora probes a site the way an agent would: it requests pages with the agents' own user agents, reads robots.txt, looks for the files agents read, and tries the API, MCP and payment surfaces. This check reads the act layer first, because that is what the directory records, then the door, what an agent can read, and whether the company is found and recommended. Ora's one-line summary: Amplitude offers strong discovery and zero-auth llms.txt access, and returning JSON error responses from its API would round out agent support.
The score
| Layer | Asks | Points | Share |
|---|---|---|---|
| Usability | Can agents use it | 90 of 104 | 87% |
| Access | Can agents read it | 59 of 64 | 92% |
| Discovery | Can agents find and recommend it | 21 of 21 | 100% |
| Payments | Can agents pay | 0 of 0 | none apply |
| Total | Grade A | 91 of 100 | 91% |
What an agent can do
The surfaces an agent acts on: an API it can find and call, an MCP server, an agent card, OAuth metadata, a command line. This is the layer the directory records, so it comes first.
In the directory, Amplitude sign-in required, tools not seen, not counted; the connector run of 4 November 2026 is on the entry page. Ora's MCP server check for the same domain reads partial; the two look for different things, the directory for a server that answers a handshake and lists tools, Ora for a server it can find from the site.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| MCP server / manifest mcp-server | Partial | 5 of 6 | MCP server detected at https://mcp.amplitude.com/mcp; it requires authentication. Presence is verified (5/6), but Ora could not inspect its tools or verify access scopes without credentials. |
| MCP well-known discovery mcp-well-known-discovery | Pass | 2 of 2 | MCP server discoverable via server-card.json at /.well-known/mcp/ |
| Public API with reachable endpoints public-api | Pass | 7 of 7 | REST API documentation found at /docs/api. Best-of-protocols score: 7/7. |
| Public API/docs linked from homepage public-api-docs | Pass | 3 of 3 | Documentation site found at https://amplitude.com |
| Developer portal developer-portal | Pass | 6 of 6 | Developer portal found at /docs |
| OpenAPI spec published openapi-spec | Pass | 7 of 7 | OpenAPI spec found at https://amplitude.com/openapi.json (version: 3.1.0) |
| API catalog (RFC 9727) api-catalog-rfc9727 | Partial | 1 of 2 | api-catalog linkset[0] has no 'item' entries |
| A2A / agent-card a2a-agent-card | Fail | 0 of 2 | No A2A agent card found at /.well-known/agent-card.json |
| Agent discovery file agent-discovery-file | Pass | 2 of 2 | Agent Skills index (agentskills.io) found at /.well-known/agent-skills/index.json with 1 skill(s) |
| OAuth 2.0 support oauth-support | Pass | 5 of 5 | OAuth authorization server metadata at https://mcp.amplitude.com |
| OAuth Protected Resource metadata (RFC 9728) oauth-protected-resource | Pass | 2 of 2 | no detail published |
| auth.md exists auth-md-exists | Fail | 0 of 2 | No /auth.md found at site root |
| WebMCP support webmcp | Pass | 5 of 5 | Imperative WebMCP API detected (document.modelContext.registerTool in script bundle /_next/static/immutable/chunks/096gkahozd4jm.js). |
| NLWeb /ask endpoint nlweb-ask | Fail | 0 of 1 | No NLWeb-conformant /ask endpoint found via GET or POST |
| CLI tool available cli-tool | Pass | 3 of 3 | CLI package found on npm: @amplitude/ampli |
| Multi-language SDK packages rest-sdk-packages | Pass | 3 of 3 | SDK packages found across 3 ecosystems: npm, go, rubygems |
| Rate limit response headers rate-limit-headers | Fail | 0 of 2 | No REST rate-limit headers found on probed endpoints |
| Idempotency-Key support idempotency-key-support | Fail | 0 of 3 | No REST Idempotency-Key support detected |
| JSON error responses json-error-responses | Fail | 0 of 4 | API does not return JSON error responses (or no API detected) |
At the door
What the site answers when a request arrives with an agent's user agent, and what robots.txt says to agents.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Not blocked by bot detection bot-detection | Pass | 2 of 2 | Site accessible to 4 agent user-agents (ChatGPT-User, OAI-SearchBot, Claude-User, PerplexityBot). |
| Agent crawler reachability agent-crawler-reachability | Pass | 2 of 2 | Reachable to every agent we tested - ChatGPT-User: reachable, OAI-SearchBot: reachable, Claude-User: reachable, PerplexityBot: reachable |
| robots.txt AI crawler policy robots-ai-policy-quality | Pass | 2 of 2 | AI search crawlers: allowed in 18 of 18 checks (3 crawlers on 6 pages). AI training crawlers: allowed in 12 of 12 checks (2 crawlers on 6 pages), not scored. |
| robots.txt agent-user policy robots-agent-user-policy | Pass | 2 of 2 | No applicable crawl or usage restriction found for 3 user-triggered agents (chatgpt-user, claude-user, perplexity-user) on 1 public page: https://amplitude.com/. Declared policy only; |
| Content behind auth docs-auth-gate | Pass | 2 of 2 | All 5 sampled pages are publicly readable (5 with substantive content) |
| Homepage not hidden from search noindex-directives | Pass | 1 of 1 | No noindex on the homepage: no robots, googlebot or bingbot meta tag and no X-Robots-Tag header hides it from search. |
| Redirect hygiene redirect-hygiene | Pass | 1 of 1 | no detail published |
| Web Bot Auth directory web-bot-auth-directory | Fail | 0 of 2 | No /.well-known/http-message-signatures-directory found |
What an agent can read
Whether the text is in the first response, what the site publishes for agents, and how it describes itself to them.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Content without JavaScript content-no-js | Partial | 2 of 3 | Homepage: 3989 chars with H1, but 4.9% content ratio is below the 5% target. 5 of 5 sampled inner pages have text without JavaScript. |
| Page token budget page-token-budget | Pass | 1 of 1 | All 8 measured pages fit an agent context budget (largest ~3K tokens) |
| Sitemap exists sitemap | Pass | 2 of 2 | Valid sitemap found at https://amplitude.com/sitemap.xml with multiple sitemaps entries |
| Sitemap freshness (lastmod) sitemap-lastmod | Pass | 1 of 1 | no detail published |
| llms.txt exists llms-txt-exists | Pass | 1 of 1 | Found the llms.txt at https://amplitude.com/llms.txt. |
| llms.txt formatting llms-txt-formatting | Pass | 2 of 2 | The llms.txt is well-formatted: 132 lines with markdown links, 16,613 characters in total. |
| llms.txt links resolve llms-txt-links-resolve | Partial | 1 of 2 | 2 of 5 probed llms.txt links could not be verified: https://mcp.amplitude.com/mcp (HTTP 401) and https://mcp.eu.amplitude.com/mcp (HTTP 401). This does not confirm that those pages are missing. |
| Markdown agent docs markdown-negotiation | Pass | 1 of 1 | Path-suffix markdown docs served with text/markdown content-type: /mcp.md, /index.md |
| Markdown URL fallback markdown-url-fallback | Pass | 2 of 2 | no detail published |
| Bot-UA markdown serving agent-ua-markdown | Fail | 0 of 1 | No probed bot User-Agent (ChatGPT-User, Claude-User, Perplexity-User) receives markdown when requesting HTML. Optional: detect AI-bot UAs server-side and serve them a markdown representation directly. |
| Agent mode view agent-mode-view | Fail | 0 of 2 | ?mode=agent returns same content as homepage (no dedicated agent view) |
| JSON-LD structured data json-ld | Pass | 4 of 4 | Rich JSON-LD identity: Organization with name, description, url, and sameAs/logo/address (2 block(s)) |
| Organization schema completeness org-schema-completeness | Pass | 2 of 2 | no detail published |
| JSON-LD entity linking (sameAs) json-ld-entity-linking | Fail | 0 of 2 | No sameAs entity linking in JSON-LD - agents cannot disambiguate your brand |
| Schema type breadth schema-type-breadth | Partial | 1 of 2 | Some extended schema types found: Service, VideoObject - add 1 more type that matches what the homepage shows, for full coverage |
| Metadata completeness metadata-completeness | Pass | 2 of 2 | All metadata signals present: canonical URL, lang="en-US", og:image, og:type |
| Agent instruction / when-to-use agent-instruction | Pass | 3 of 3 | no detail published |
Found and recommended
Whether an assistant can find the company by name, confirm what it is, and see it in the registries agents read.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| Brand name discoverability brand-search-accuracy | Pass | 3 of 3 | amplitude.com ranks #3 for "Amplitude Session Replay" and #4 for "Amplitude Product Analytics" |
| Wikipedia / Wikidata entity presence wikipedia-presence | Partial | 2 of 4 | Wikidata Q81969219 (Amplitude) verified - draft a Wikipedia page with cited references to complete knowledge graph coverage |
| Developer resource discoverability agentic-search-specific | Pass | 3 of 3 | no detail published |
| Listed in MCP registries mcp-registry-listed | Pass | 1 of 1 | no detail published |
| NPM/PyPI SDK package npm-sdk-package | Pass | 1 of 1 | no detail published |
| ChatGPT app listed chatgpt-app-listed | Pass | 2 of 2 | no detail published |
| Registry branding registry-branding | Fail | 0 of 2 | No registry branding (name, icon, description) found |
| Listed on skills.sh skills-sh-listed | Pass | 1 of 1 | no detail published |
| ARD discovery ard-catalog | Pass | 1 of 1 | no detail published |
Payments
The agent payment protocols Ora probes for. A site that sells nothing has nothing here, and Ora scores the layer out of zero when none applies.
| Check | Result | Points | What Ora saw |
|---|---|---|---|
| UCP - Universal Commerce Protocol ucp-support | Partial | 0 of 3 | no UCP (Universal Commerce Protocol) signals detected |
| ACP - Agentic Commerce Protocol acp-support | Partial | 0 of 3 | OPTIONS allows POST at https://api.amplitude.com/checkout_sessions but POST 404 returned no ACP response |
| ACP delegate payment acp-delegate-payment | Partial | 0 of 3 | OPTIONS allows POST at https://api.amplitude.com/agentic_commerce/delegate_payment but POST 404 returned no ACP response |
| AP2 - Agent Payments Protocol ap2-support | Partial | 0 of 3 | No AP2 (Agent Payments Protocol) signals detected |
| x402 payment protocol x402-support | Partial | 0 of 2 | No x402 payment protocol support detected |
| MPP payment protocol mpp-support | Partial | 0 of 2 | No MPP (Machine Payments Protocol) support detected |
The fixes worth most points
Ora attaches an estimate to each failing or partial check: how many points the site would gain by passing it. These are the 5 with the largest estimates for Amplitude, with what Ora observed. The wording of each fix is Ora's; the 28 checks it runs on an MCP server are listed with their layer and tier.
- JSON error responses: fail, 0 of 4, about 1.7 points to gain. Ora saw: API does not return JSON error responses (or no API detected)
- Idempotency-Key support: fail, 0 of 3, about 1.3 points to gain. Ora saw: No REST Idempotency-Key support detected
- JSON-LD entity linking (sameAs): fail, 0 of 2, about 1 points to gain. Ora saw: No sameAs entity linking in JSON-LD - agents cannot disambiguate your brand
- REST versioning / deprecation policy: partial, 1 of 3, about 0.9 points to gain. Ora saw: Deprecation or versioning policy mentioned in prose at https://amplitude.com/docs/llms.txt - formalize in OpenAPI spec for full credit
- Rate limit response headers: fail, 0 of 2, about 0.9 points to gain. Ora saw: No REST rate-limit headers found on probed endpoints
Our read
Amplitude scores 91 with a perfect Discovery layer and an act layer that passes every surface Ora tests: an MCP server at mcp.amplitude.com/mcp that answers and requires authentication, a server card at /.well-known/mcp/, OAuth authorization server metadata on the MCP host, an OpenAPI 3.1.0 specification at amplitude.com/openapi.json, @amplitude/ampli on npm, SDKs in npm, Go and rubygems, a WebMCP tool registered in a script bundle, an agent skills index, an llms.txt and markdown twins at /mcp.md and /index.md with the right content type. The 9 points left are the smallest kind: endpoints that do not answer errors as JSON, no Idempotency-Key, no rate-limit headers, a versioning policy stated in prose rather than in the specification, and an Organization block without sameAs links. The home page is 4.9 percent text, a tenth of a point under the target. An A in the analytics category, with nothing structural left to build.
Test your own surfaces
The scan above is free and needs no account: enter a domain at ora.ai and read the same four layers for your own site. For an MCP server, Ora scans the server URL itself and runs 28 of its 132 public checks on it, which is why it is the check this directory recommends; the reasons, the limits and the alternatives are on their own page. The command below runs the same audit from a terminal and exits with 1 under the score you set, so it can gate a deploy.
npx ax@0.10 audit https://example.com --min-score 70All 360 checks, one company a day. Corrections to the corrections page.