Agent MCP Directory

Amplitude: the 360 agent-readiness check

Amplitude scores 91 of 100 on Ora's agent-readiness scan, an A, read 9 November 2026. Of the five surfaces an agent acts on, Ora found 4: an OpenAPI specification, a public API, OAuth, a command line. A 91 with every act-layer surface in place and only response headers left.

On 9 November 2026 the public site at amplitude.com scored 91 of 100 on Ora's agent-readiness scan, an A, in Ora's Data & Analytics category. Ora probes a site the way an agent would: it requests pages with the agents' own user agents, reads robots.txt, looks for the files agents read, and tries the API, MCP and payment surfaces. This check reads the act layer first, because that is what the directory records, then the door, what an agent can read, and whether the company is found and recommended. Ora's one-line summary: Amplitude offers strong discovery and zero-auth llms.txt access, and returning JSON error responses from its API would round out agent support.

The score

Amplitude on Ora, read 2026-11-09: points per layer, with the share of each layer's maximum. 69 checks pass, 19 are partial, 20 fail and 24 do not apply to this site.
LayerAsksPointsShare
UsabilityCan agents use it90 of 10487%
AccessCan agents read it59 of 6492%
DiscoveryCan agents find and recommend it21 of 21100%
PaymentsCan agents pay0 of 0none apply
TotalGrade A91 of 10091%

What an agent can do

The surfaces an agent acts on: an API it can find and call, an MCP server, an agent card, OAuth metadata, a command line. This is the layer the directory records, so it comes first.

In the directory, Amplitude sign-in required, tools not seen, not counted; the connector run of 4 November 2026 is on the entry page. Ora's MCP server check for the same domain reads partial; the two look for different things, the directory for a server that answers a handshake and lists tools, Ora for a server it can find from the site.

What an agent can do: 19 checks Ora ran on amplitude.com, read 2026-11-09. The last column is Ora's own observation where it published one.
CheckResultPointsWhat Ora saw
MCP server / manifest mcp-serverPartial5 of 6MCP server detected at https://mcp.amplitude.com/mcp; it requires authentication. Presence is verified (5/6), but Ora could not inspect its tools or verify access scopes without credentials.
MCP well-known discovery mcp-well-known-discoveryPass2 of 2MCP server discoverable via server-card.json at /.well-known/mcp/
Public API with reachable endpoints public-apiPass7 of 7REST API documentation found at /docs/api. Best-of-protocols score: 7/7.
Public API/docs linked from homepage public-api-docsPass3 of 3Documentation site found at https://amplitude.com
Developer portal developer-portalPass6 of 6Developer portal found at /docs
OpenAPI spec published openapi-specPass7 of 7OpenAPI spec found at https://amplitude.com/openapi.json (version: 3.1.0)
API catalog (RFC 9727) api-catalog-rfc9727Partial1 of 2api-catalog linkset[0] has no 'item' entries
A2A / agent-card a2a-agent-cardFail0 of 2No A2A agent card found at /.well-known/agent-card.json
Agent discovery file agent-discovery-filePass2 of 2Agent Skills index (agentskills.io) found at /.well-known/agent-skills/index.json with 1 skill(s)
OAuth 2.0 support oauth-supportPass5 of 5OAuth authorization server metadata at https://mcp.amplitude.com
OAuth Protected Resource metadata (RFC 9728) oauth-protected-resourcePass2 of 2no detail published
auth.md exists auth-md-existsFail0 of 2No /auth.md found at site root
WebMCP support webmcpPass5 of 5Imperative WebMCP API detected (document.modelContext.registerTool in script bundle /_next/static/immutable/chunks/096gkahozd4jm.js).
NLWeb /ask endpoint nlweb-askFail0 of 1No NLWeb-conformant /ask endpoint found via GET or POST
CLI tool available cli-toolPass3 of 3CLI package found on npm: @amplitude/ampli
Multi-language SDK packages rest-sdk-packagesPass3 of 3SDK packages found across 3 ecosystems: npm, go, rubygems
Rate limit response headers rate-limit-headersFail0 of 2No REST rate-limit headers found on probed endpoints
Idempotency-Key support idempotency-key-supportFail0 of 3No REST Idempotency-Key support detected
JSON error responses json-error-responsesFail0 of 4API does not return JSON error responses (or no API detected)

At the door

What the site answers when a request arrives with an agent's user agent, and what robots.txt says to agents.

At the door: 8 checks Ora ran on amplitude.com, read 2026-11-09. The last column is Ora's own observation where it published one.
CheckResultPointsWhat Ora saw
Not blocked by bot detection bot-detectionPass2 of 2Site accessible to 4 agent user-agents (ChatGPT-User, OAI-SearchBot, Claude-User, PerplexityBot).
Agent crawler reachability agent-crawler-reachabilityPass2 of 2Reachable to every agent we tested - ChatGPT-User: reachable, OAI-SearchBot: reachable, Claude-User: reachable, PerplexityBot: reachable
robots.txt AI crawler policy robots-ai-policy-qualityPass2 of 2AI search crawlers: allowed in 18 of 18 checks (3 crawlers on 6 pages). AI training crawlers: allowed in 12 of 12 checks (2 crawlers on 6 pages), not scored.
robots.txt agent-user policy robots-agent-user-policyPass2 of 2No applicable crawl or usage restriction found for 3 user-triggered agents (chatgpt-user, claude-user, perplexity-user) on 1 public page: https://amplitude.com/. Declared policy only;
Content behind auth docs-auth-gatePass2 of 2All 5 sampled pages are publicly readable (5 with substantive content)
Homepage not hidden from search noindex-directivesPass1 of 1No noindex on the homepage: no robots, googlebot or bingbot meta tag and no X-Robots-Tag header hides it from search.
Redirect hygiene redirect-hygienePass1 of 1no detail published
Web Bot Auth directory web-bot-auth-directoryFail0 of 2No /.well-known/http-message-signatures-directory found

What an agent can read

Whether the text is in the first response, what the site publishes for agents, and how it describes itself to them.

What an agent can read: 17 checks Ora ran on amplitude.com, read 2026-11-09. The last column is Ora's own observation where it published one.
CheckResultPointsWhat Ora saw
Content without JavaScript content-no-jsPartial2 of 3Homepage: 3989 chars with H1, but 4.9% content ratio is below the 5% target. 5 of 5 sampled inner pages have text without JavaScript.
Page token budget page-token-budgetPass1 of 1All 8 measured pages fit an agent context budget (largest ~3K tokens)
Sitemap exists sitemapPass2 of 2Valid sitemap found at https://amplitude.com/sitemap.xml with multiple sitemaps entries
Sitemap freshness (lastmod) sitemap-lastmodPass1 of 1no detail published
llms.txt exists llms-txt-existsPass1 of 1Found the llms.txt at https://amplitude.com/llms.txt.
llms.txt formatting llms-txt-formattingPass2 of 2The llms.txt is well-formatted: 132 lines with markdown links, 16,613 characters in total.
llms.txt links resolve llms-txt-links-resolvePartial1 of 22 of 5 probed llms.txt links could not be verified: https://mcp.amplitude.com/mcp (HTTP 401) and https://mcp.eu.amplitude.com/mcp (HTTP 401). This does not confirm that those pages are missing.
Markdown agent docs markdown-negotiationPass1 of 1Path-suffix markdown docs served with text/markdown content-type: /mcp.md, /index.md
Markdown URL fallback markdown-url-fallbackPass2 of 2no detail published
Bot-UA markdown serving agent-ua-markdownFail0 of 1No probed bot User-Agent (ChatGPT-User, Claude-User, Perplexity-User) receives markdown when requesting HTML. Optional: detect AI-bot UAs server-side and serve them a markdown representation directly.
Agent mode view agent-mode-viewFail0 of 2?mode=agent returns same content as homepage (no dedicated agent view)
JSON-LD structured data json-ldPass4 of 4Rich JSON-LD identity: Organization with name, description, url, and sameAs/logo/address (2 block(s))
Organization schema completeness org-schema-completenessPass2 of 2no detail published
JSON-LD entity linking (sameAs) json-ld-entity-linkingFail0 of 2No sameAs entity linking in JSON-LD - agents cannot disambiguate your brand
Schema type breadth schema-type-breadthPartial1 of 2Some extended schema types found: Service, VideoObject - add 1 more type that matches what the homepage shows, for full coverage
Metadata completeness metadata-completenessPass2 of 2All metadata signals present: canonical URL, lang="en-US", og:image, og:type
Agent instruction / when-to-use agent-instructionPass3 of 3no detail published

Found and recommended

Whether an assistant can find the company by name, confirm what it is, and see it in the registries agents read.

Found and recommended: 9 checks Ora ran on amplitude.com, read 2026-11-09. The last column is Ora's own observation where it published one.
CheckResultPointsWhat Ora saw
Brand name discoverability brand-search-accuracyPass3 of 3amplitude.com ranks #3 for "Amplitude Session Replay" and #4 for "Amplitude Product Analytics"
Wikipedia / Wikidata entity presence wikipedia-presencePartial2 of 4Wikidata Q81969219 (Amplitude) verified - draft a Wikipedia page with cited references to complete knowledge graph coverage
Developer resource discoverability agentic-search-specificPass3 of 3no detail published
Listed in MCP registries mcp-registry-listedPass1 of 1no detail published
NPM/PyPI SDK package npm-sdk-packagePass1 of 1no detail published
ChatGPT app listed chatgpt-app-listedPass2 of 2no detail published
Registry branding registry-brandingFail0 of 2No registry branding (name, icon, description) found
Listed on skills.sh skills-sh-listedPass1 of 1no detail published
ARD discovery ard-catalogPass1 of 1no detail published

Payments

The agent payment protocols Ora probes for. A site that sells nothing has nothing here, and Ora scores the layer out of zero when none applies.

Payments: 6 checks Ora ran on amplitude.com, read 2026-11-09. The last column is Ora's own observation where it published one.
CheckResultPointsWhat Ora saw
UCP - Universal Commerce Protocol ucp-supportPartial0 of 3no UCP (Universal Commerce Protocol) signals detected
ACP - Agentic Commerce Protocol acp-supportPartial0 of 3OPTIONS allows POST at https://api.amplitude.com/checkout_sessions but POST 404 returned no ACP response
ACP delegate payment acp-delegate-paymentPartial0 of 3OPTIONS allows POST at https://api.amplitude.com/agentic_commerce/delegate_payment but POST 404 returned no ACP response
AP2 - Agent Payments Protocol ap2-supportPartial0 of 3No AP2 (Agent Payments Protocol) signals detected
x402 payment protocol x402-supportPartial0 of 2No x402 payment protocol support detected
MPP payment protocol mpp-supportPartial0 of 2No MPP (Machine Payments Protocol) support detected

The fixes worth most points

Ora attaches an estimate to each failing or partial check: how many points the site would gain by passing it. These are the 5 with the largest estimates for Amplitude, with what Ora observed. The wording of each fix is Ora's; the 28 checks it runs on an MCP server are listed with their layer and tier.

  • JSON error responses: fail, 0 of 4, about 1.7 points to gain. Ora saw: API does not return JSON error responses (or no API detected)
  • Idempotency-Key support: fail, 0 of 3, about 1.3 points to gain. Ora saw: No REST Idempotency-Key support detected
  • JSON-LD entity linking (sameAs): fail, 0 of 2, about 1 points to gain. Ora saw: No sameAs entity linking in JSON-LD - agents cannot disambiguate your brand
  • REST versioning / deprecation policy: partial, 1 of 3, about 0.9 points to gain. Ora saw: Deprecation or versioning policy mentioned in prose at https://amplitude.com/docs/llms.txt - formalize in OpenAPI spec for full credit
  • Rate limit response headers: fail, 0 of 2, about 0.9 points to gain. Ora saw: No REST rate-limit headers found on probed endpoints

Our read

Amplitude scores 91 with a perfect Discovery layer and an act layer that passes every surface Ora tests: an MCP server at mcp.amplitude.com/mcp that answers and requires authentication, a server card at /.well-known/mcp/, OAuth authorization server metadata on the MCP host, an OpenAPI 3.1.0 specification at amplitude.com/openapi.json, @amplitude/ampli on npm, SDKs in npm, Go and rubygems, a WebMCP tool registered in a script bundle, an agent skills index, an llms.txt and markdown twins at /mcp.md and /index.md with the right content type. The 9 points left are the smallest kind: endpoints that do not answer errors as JSON, no Idempotency-Key, no rate-limit headers, a versioning policy stated in prose rather than in the specification, and an Organization block without sameAs links. The home page is 4.9 percent text, a tenth of a point under the target. An A in the analytics category, with nothing structural left to build.

Test your own surfaces

The scan above is free and needs no account: enter a domain at ora.ai and read the same four layers for your own site. For an MCP server, Ora scans the server URL itself and runs 28 of its 132 public checks on it, which is why it is the check this directory recommends; the reasons, the limits and the alternatives are on their own page. The command below runs the same audit from a terminal and exits with 1 under the score you set, so it can gate a deploy.

npx ax@0.10 audit https://example.com --min-score 70

All 360 checks, one company a day. Corrections to the corrections page.